They stated that, like with contouring in makeup, people used tanning to look healthier, thinner and to reduce the appearance of cellulite. About InnovaDerma. The ads must not appear again in their current form. The ASA may regard claims as misleading in the absence of adequate substantiation. We considered that the claims in the ads that the product was natural such as “100% certified natural tanning” in ad (a) and “Look for the natural alternatives” in ad (b) would be taken by consumers to mean that the products were made from natural ingredients and were made using natural methods which did not include a high level of processing. Because the product contained DHA, and because we had not seen any evidence that it smelt better than products containing other DHAs, we therefore concluded that the claims in ad (b) were misleading. here to help. INNOVADERMA UK LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual … is listed on London Stock Exchange’s Main Market under ticker IDP. They are engaged and passionate about their work. Coronavirus - we're here to help UK Regulatory (RNS & others) TIDMIDP . With the help from dotdigital, InnovaDerma launched campaigns with a focus on its Welcome series, Product Replenishment and Birthday series. Sales value ex VAT self-tan brand within a major pharmacist in that year to date. 3.1 InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. Headquartered in the UK, InnovaDerma is an emerging leader specializing in the research, manufacture, and marketing of clinically proven products in life sciences, beauty, and personal care products. Skinny Tan stated that their product contained DHA from natural sources and that their product was made of 100% natural ingredients and provided a certification from an organic certification company which verified this. The ASA may regard claims as misleading in the absence of adequate substantiation. InnovaDerma has presence in Europe, US, Australasia, Asia and Africa. The "Tanning Tips" page on the website, seen in January 2017, stated "No matter what time of year it is "Tanning" is a fantastic way to help your body look instantly toned. We also considered that consumers would regard the claim “100% certified” to mean that the product as a whole had received a certification that it was “natural”. The value of investments can go down in value as well as up, so you could get back less than you invest. InnovaDerma was performing well going into the pandemic and with the support of our major shareholders I have every confidence in the prospects of the company." NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in … Sign up to our newsletters. Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. We acknowledged that Skinny Tan had provided evidence to show that its products were made using natural ingredients. 12 June 2020 . InnovaDerma PLC (), the company behind the Skinny Tan product, is looking to bolster its balance sheet to capitalise on opportunities once the lockdowns end.. We also told them not to state or imply that their product as a whole was natural, to state or imply that it has any benefits beyond cosmetics, to state or imply that Guarana had properties that reduced cellulite or gave the appearance of reducing cellulite or to state or imply that the product reduced the appearance of cellulite. Appear again in their current form 2019: £3.9m ) the advertising rules our.. 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