Dr Hagan believes the move to bring about the changes have been inspired in part by the global Black Lives Matter protests and demonstrations. Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. There was also a prudent commercial motive, he said. "After thorough consideration, Saputo has decided to retire the COON brand name.". The name change for Coon Cheese has divided public opinion in Australia. “I’ll be glad,” Hagan said. Hours earlier, New South Wales One Nation leader Mark Latham has posted an image of a popular Pauls diary product to make a dig at left-wing cancel culture activists, 'Kill all the cows for producing white milk? ... Dr Hagan lobbied Coon cheese’s various owners for more than two decades to change the brand name. EXCLUSIVE: Groundbreaking Aussie TV chef who was the face of... Coon cheese is dead: Foreign owners kill off controversial... Farm Heroes Saga, the #4 Game on iTunes. Academic Stephen Hagan has questioned the authenticity of the story behind Coon cheese's name. Edward William Coon patented a … Indigenous activist Dr Stephen Hagan has said he has copped abuse today after it was announced Coon cheese would be renamed. New South Wales One Nation leader Mark Latham described the campaign as idiotic and pondered as to whether cows would have to be killed for producing white milk. "Australia, which I've always said is one of the most racist countries in the world, they have no problems selling a cheese by the name of coon," anti-racism campaigner Stephen Hagan told A Current Affair. In an article published in The First Nations Telegraph in 2014, Dr Hagan said his research showed Edward Coon was an uneducated Russian immigrant who worked as a factory hand and the patent was launched in his name 10 years after the cheese was being sold. 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Stephen Hagan fought for 21years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. Some have welcomed the move while others have voiced their anger on social media. READ MORE: Coon Cheese announces rebrand after 85 years While the sandwiches and toasties melted in our mouths, something else was harder to swallow. Thanks to Darwin race activist Stephen Hagan, I now understand that Coon Cheese is racist because the word “coon” has sometimes been used as a derogatory name for Aborigines. Why does it need to put the 'white' in there? Ms Price, who ran as a Country Liberal Party candidate at last year's federal election, said affluent activists 'whose lives are easy' were inventing issues to feel like victims instead of addressing family violence and sexual abuse in Aboriginal communities. ... Coon cheese. "I said that it was unacceptable as a brand in 2020.". The new name has not yet been announced, but Saputo said it would align with "current attitudes and perspectives". By Stephen Johnson For Daily Mail Australia, Published: 04:02 EST, 3 August 2020 | Updated: 22:36 EST, 3 August 2020, Dr Stephen Hagan, who succeeded in having the Coon cheese brand scrapped, now wants Pauls to rename its Smarter White milk. He said any boycotts of Coon by people who were against the renaming would not likely have much of an impact on Saputo. Stephen Hagan fought for 21 years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. The near-century old Australian-made Coon cheese will be renamed after the brand's owners acknowledged the racial overtones of the label. Saputo is the third owner of the brand Dr Hagan had asked to change the name, during his 21-year fight. It was announced last week the cheese would become known as Cheer in Australia from July after a rebranding by owners Saputo Dairy Australia. Dr Stephen Hagan was a key voice behind the successful campaign to have Coon cheese renamed. Watch stony-faced Melania refuse to stop and pose for cameras after leaving the White House, Jill Biden reveals she taught a virtual class on the eve of her husband's inauguration as she makes her solo debut as First Lady in Zoom meeting with fellow teachers, Did The Simpsons PREDICT Kamala Harris's vice presidency? Dr Stephen Hagan, has spent the past two decades lobbying to have the brand name changed as the word ‘coon’ is a derogatory slur against people of colour. For some fashion and beauty brands, attempts to show solidarity with the #BlackLivesMatter movement on Instagram have backfired in a major way. Stephen Hagan (born 1959) is an Australian author and anti-racism campaigner. 'I don't know a single Indigenous Australian who is offended at all by milk being called 'Smarter White',' she told Daily Mail Australia. ‘We would like to have contributed.’ We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work. US companies pledge logo revamps, 'Calculated and predatory': Uber driver Sakaria Taufao jailed for raping teenage passenger, Family of shark attack victim pay tribute to 'beautiful husband', First-ever treaty to ban nuclear weapons enters into force — but with no support from US, Russia and China, Sam Burgess tells court he and his ex-father-in-law 'failed' his children during heated row, US military announces trial for Indonesian terrorist bombing suspects detained in Guantanamo Bay, Will WAP win? Authors Dr Stephen Hagan and Destiny Rogers describe the official brand histories as ‘compiled by someone who thought they were making a cheddar. In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. Let's take a look, Doubt cast over expert's 'throw scenario' for cheerleader's high-rise balcony death, Why some Americans are winning the lottery with impromptu COVID-19 vaccinations, comedian Josh Thomas raised a question on Twitter about the controversial brand, 'I'm super ashamed': Actor and writer Josh Thomas apologises after comments about casting diversity from 2016 resurface, Red Skins and Chicos lollies are about to get a rebrand, 'We hear you': WA brewery considers changing name amid Black Lives Matter movement, What's wrong with this picture? (ABC News: Rick Hind)Cheese name was a racist joke. Stephen Hagan has spent the better part of 20 years complaining that he couldn’t go to the supermarket without being racially abused by the dairy fridge. THE INDIGENOUS activist who forced Coon Cheese out of Australian fridges now wants Paul’s to stop producing “Smarter White Milk” because it is offensive to Aborigines. ‘We weren’t even consulted on names,’ he said. Dr Fauci unloads on Trump, saying 'things were said that weren't based on science,' and 'you didn't feel you could say something and there wouldn't be repercussions', Facebook puts Trump on internal trial: Social media giant refers decision to permanently ban former president to its left-leaning 'supreme court' oversight board, Donald Trump returns to a business empire ravaged by pandemic with revenues at several of his flagship properties down by 60 per cent, Sunshine State of mind! Coon Cheese is to be rebranded in Australia to Cheer after a campaign by activists against the word's racist connotations. Dr Hagan said he had several other ongoing fights, including to change racist place names and landmarks. The Indigenous man who campaigned for more than two decades to get Coon Cheese to change its name has spoken about the backlash he's received. Although Saputo eventually caved in, promising to rename the cheese in due course, it still wasn’t good enough for Dr Hagan. Dr Stephen Hagan told The Daily Mail that the brand name insinuated it was for “for smart, white people, not for smart, black people”. 'Should we cut off the beaks of cockatoos to make sure the black beaks aren't offensive to the white of the cockatoo?'. 'I think it's ridiculous,' he told Daily Mail Australia. The 84-year-old former host of ABC-TV's 1980s Come and Get It program has a grandson of African heritage and said ditching the Coon cheese brand would do nothing to address racism. Stephen Hagan (actor), actor from Northern Ireland Disambiguation page providing links to topics that could be referred to by the same search term This disambiguation page … "If I didn't make a stand, we would still be eating Coon cheese in another 20 years' time," he said. "I said that the cheese brand was offensive, I said that it demeans people of colour," Dr Hagan told the ABC on Friday. "They made $15 billion in the last financial year," Dr Hagan said. Stunned fans point out purple suit and pearls worn by VP at inauguration are IDENTICAL to outfit worn by Lisa in 2000 episode when she became President, QAnon Congresswoman Marjorie Taylor Greene files articles of impeachment against Biden arguing he is 'unfit' to be president and 'will do whatever it takes to bail out Hunter'. Dr Hagan said the Smarter White brand, which dates back to 2002, was offensive to Aboriginal people because it implied white people were more intelligent. "We wanted to ensure we listened to all the concerns surrounding the COON brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to. Dr Stephen Hagan has never accepted the company's version of the name's origin. But Dr Hagan said the name had purely racist meanings. Academic Stephen Hagan started a long-running campaign to have the name changed in Australia. 'Indigenous Australian have far greater issues to be concerned with than the name of a brand of cheese named after its founder or what's written on a carton of milk.'. Coon Cheese has finally announced its new name after advocates argued the brand could be interpreted as racist. ', 'If enough people want to bring it to my attention, I'm happy to write a letter to the owners of Pauls and say, 'Look, will you consider changing the name?'.'. Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, last month slammed Saputo's decision to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. The comments below have been moderated in advance. Hours earlier, Mr Latham has posted an image of a popular Pauls diary product to take a dig at left-wing, cancel culture activists. 'There's a lot of Aboriginal people who take offence, who don't drink that milk because of the interference that it's 'smarter white'.'. 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'Evidence of the inconsistencies and hypocrisy of cancel culture where evil snowflakes randomly select their next victim.'. Aboriginal activist Stephen Hagan has revived his dispute with Saputo Dairy Australia to rename Coon cheese three months after they agreed to “retire” the name he deems has racist connotations. Dr Stephen Hagan, an Aboriginal activist who campaigned for 21 years to rename the cheese brand Coon, lodged the complaint against Mattel with the Australian Human Rights Commission. Coon's owners, dairy products company Saputo, confirmed the change Friday after being written a letter of complaint in June by activist Stephen Hagan, who has been fighting for 20 years to have the name changed. Credit: Hannah Paulsen Dr Hagan is not sure what the new name, Cheer, stands for. Dr Hagan last month convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations, Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. 'Aboriginal people are saying that there's an inference that it's for smart, white people, not for smart, black people,' Dr Hagan told Daily Mail Australia. What the bloody dope ignored was the massive damage he would cause at a time when minister 3% (kangacape )Wyatt … Mr Latham, a former federal Labor leader, isn't the only critic of corporate political correctness. Coon is historically used as a racist slur, and Aboriginal groups have lobbied for its rebranding for decades. "Tomorrow is another day, you got to look at another social ill that needs to be addressed," he said. Edward William Coon patented a process used to manufacture cheese in the US in 1926. As well as the long-running efforts to have the name changed by Dr Hagan, the campaign recently hit the headlines again when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand. Stephen Hagan, the Aboriginal activist and social pest who uses race to ameliorate self importance in his own mind is not the sharpest knife in the drawer and his supreme stupidity to expunge the word “Coon” from Coon Cheese was always guaranteed to cause trouble. Pauls's French owner Lactalis declined to comment. "It's not in the best interests of the business to run with something that is offensive to a certain section of society," he said. 'Are we going to change the name of the raccoon, do you think? 'I recall having conversations with people who don't buy that because of the connotation 'white people are smart',' he said. (Supplied: Stephen Hagan)"I received numerous letters from old cheesemakers in … Play it now. The real history of Australia's COON Cheese and the campaign to remove a slur as the brand name. The cheese was previously wrapped in black and given the name "Coon" as a joke, he said. Aboriginal activist, Dr Stephen Hagan has spent over 20 years convincing Canadian conglomerate Saputo to rename Coon Cheese because its name has racist connotations. 'A lot of people have raised it with me: they asked the question about the Smarter White milk - 'Why couldn't it just be Smarter Milk? Dr Stephen Hagan, an indigenous rights activist and academic, wants Pauls to rename its Smarter White milk because it offends Aboriginal people. Dr Stephen Hagan campaigned for decades for the Coon cheese brand, which he considered racist, to be changed. Indigenous activist Stephen Hagan wrote to Coon's Canadian-based owners Saputo in June about the name, highlighting the word was an offensive term that demeaned people of colour. 'Surprised the mob haven't cancelled my favourite milk,' he said on Facebook. Activist who lead campaign to change ‘Coon’ name is reportedly disappointed Stephen Hagan wishes the company consulted with the Indigenous community Why Aboriginal activist who led crusade to change ‘racist’ Coon cheese name is STILL not happy with the new Cheer brand. Hagan said after Friday’s announcement he was looking forward to visiting the dairy section of a supermarket and not having to see the word Coon on the shelf. Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. They grabbed some dates, curdled them, swirled them around in a vat, heated them up, gave them a bit of a stir and then sat them on a shelf to ripen Indigenous activist Stephen Hagan wrote to Coon's Canadian-based owners Saputo in June about the name, highlighting the word was an offensive term that demeaned people of colour. One Nation leader Pauline Hanson, claims that Mr Hagan’s response is the prime example ‘why you never bend the knee to the PC mob’. In 2001, Hagan filed a complaint with the Advertising Standards Bureau after an advertisement for Coon cheese was broadcast during the Academy Awards. The 'extremely, extremely vividly detailed' song that just might take out the Hottest 100, Couple battling COVID-19 marries on the ward in UK hospital, Senate gives former US president's defence team two weeks to file impeachment briefs, Former martial arts instructor tells rape trial accuser initiated sex on day of cancer diagnosis, Police left traumatised by lethal confrontation with parolee who stabbed his partner 16 times. The brand's website says the cheese was first manufactured in Australia in November 1935 and was wrapped in "traditional red waxed cloth". In July, Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations. That change can’t come soon enough for Indigenous activist Stephen Hagan, who has lobbied for Coon’s retirement from the Australian market for more than two decades. In the 21 years since Dr Stephen Hagan first questioned the use of a slur as a brand name, various owners of COON Cheese offered a stock response. The former diplomat and academic, who now works as a social justice consultant, has suggested Pauls's French parent company Lactalis consider replacing the 'Smarter White' label, which has been used to sell low-fat milk since 2002. 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Dr Stephen Hagan, who succeed in having the Coon cheese brand scrapped, now wants Pauls to rename its Smarter White milk An indigenous rights activist who succeeded in having the Coon cheese brand scrapped will now campaign for Pauls to rename its ‘Smarter White’ milk. 18.01.21. And so it came to be that Coon’s owners, Saputo Dairy Australia, eventually acquiesced and this week announced they would change the name from Coon … 'I'd advise anyone who chooses to be offended by such a ridiculous proposition to assess their priorities,' she said. 'Unfortunately we're unable to make any further comment,' a spokeswoman told Daily Mail Australia. The soy milk drinker said lots of Aboriginal people had raised the matter with him. Biden signs divisive executive order pushing schools to include transgender athletes in girls' sports - causing critics to declare that the new president is 'erasing women', No Diet Coke break for Biden! Saputo announced in July last year it was changing the name after academic and anti-racism campaigner Dr Stephen Hagan called for a rebranding. ‘He (Stephen Hagan) says it has been 21 years of corporations undermining his claims against the word ‘Coon’,’ SkyNew’s Chris Smith said. They claimed the name honoured E. W. Coon who patented a unique process for ripening cheese. 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Dr Hagan said 'these enlightened times' of the Black Lives Matter movement meant a name change was 'worthy of consideration'. Russell-Clarke said Coon's owners should be more concerned about maintaining the quality of their cheese than ditching an 85-year-old name to 'suit the whim of the time'. This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced. He is also a newspaper editor, documentary maker, university lecturer and former diplomat. ', Peter Russell-Clarke, a former ABC-TV chef who fronted Coon commercials during the early 1990s, slammed Saputo's decision last month to kill off the cheese name that debuted in 1935 under Kraft and the Fred Walker food company. When he invents black milk he'll be smarter too.'. That lead to it becoming known as "Red Coon," according to Saputo's website. He had the Coon name scrapped. 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